Friday, January 30, 2009

Mobile Gaming on the Upswing

If you're in the mobile games business, couple of good news stories out today from measurement firm comScore and mobile game developer Gameloft:

comScore, Inc. (NASDAQ: SCOR), reports that the number of mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device.

"The rapid growth in smartphone adoption in the United States has provided a boost for mobile gaming, as 34% of those downloading a game in November did so using a smartphone," said Mark Donovan, senior analyst, comScore. "Last year, not one smartphone appeared in the top 10 devices used for mobile downloads. This year, six out of 10 are smartphones, excluding devices with smartphone-like functionality, such as the Instinct and Voyager, which also make appearances."

The iPhone and BlackBerry Curve have replaced the RAZR and low-end flip phones as the most popular gaming platforms, according to comScore. In fact, the number of smartphone owners downloading a game nearly tripled, while dipping 14% among owners of feature phones. iPhone owners accounted for 14% of mobile game downloaders in November, with 32.4% of all iPhone users reporting they downloaded a game in the month, compared with a market average of 3.8%.

Gameloft reported it achieved sales of 110.3 million euros (US$143 million) in 2008, an increase of 15% over 2007 (20% on a comparable exchange rate basis). The biggest increase came in the fourth quarter, which saw a 31% year-on-year increase in sales.

Mobile games “sales increased by 18% (20% at constant exchange rates) over Quarter 4, owing in part to the resounding performance of Gameloft games on Apple’s iPhone”.

Europe remained Gameloft’s biggest market with 43% of 2008 sales, followed by North America at 30% and the rest of the world at 27%—sales rose in all regions but the rest of the world grew by 43%.

Tuesday, January 27, 2009

Announcing our Relationship with Glu!

Press we released today announcing our new partnership with Glu:

SAN MATEO, CA and SEATTLE, WA--(Marketwire - January 27, 2009) - Glu Mobile Inc. (NASDAQ: GLUU), a leading global publisher of mobile games, and Movaya (, a leading mobile commerce service provider, today announced that they have entered into an agreement to integrate Movaya's PlugNPlay and TryNBuy solutions into Glu's website properties for direct-to-consumer sales.

"It has been a great experience working with Movaya to offer Glu's award-winning games directly to our customers," said Jill Braff, senior vice president of global publishing, Glu. "Through our alliance with Movaya, we have developed a cost-effective solution capable of delivering games directly to mobile devices through the website."

"Movaya's technologies will enhance how Glu is able to sell its games," said Phil Yerkes, CEO of Movaya. "Rather than relying solely on wireless carriers and other third-party distributors, Glu now has the power to market its products directly to customers. The move allows customers to sample games and stay informed on updates and new offers, and more importantly, creates a new distribution channel to generate additional revenue for Glu."

Immediately, Madagascar: Escape 2 Africa™, The Dark Knight™ and Family Feud® are available for purchase from using the Movaya platform, with additional titles being added over the coming weeks and months.

Thursday, December 18, 2008

Expanding our Relationship with Kingston

Yesterday we announced a new relationship with our longtime partner, Kingston Technology. I've attached the full press release below but the high level is that we now offer a "Free Mobile Game of the Day" from Kingston's Mobile Phone Village microsite found here.

Consumers who visit Mobile Phone Village will have new games daily from our catalog partners and can download games for free using our TryNBuy technology. Give it a shot by going here.

We have been partners with Kingston for a number of years and will be launching some additional services with them in the New Year as well.

Press Release:

Movaya and Kingston Technology Partner to Launch
Free Mobile Game of the Day on Mobile Phone Village

Seattle, Wash. & Fountain Valley, Calif. -- December 17, 2008 -- Movaya, a market leader in mobile content distribution and Kingston Technology Company, Inc., the independent world leader in memory products, announced today the launch of a free daily game download for mobile consumers on’s Mobile Phone Village microsite.

Consumers who visit Mobile Phone Village will be treated to a free Mobile Game of the Day from, a provider of mobile content. The offering uses Movaya’s TryNBuy technology; consumers simply enter their phone number to have the games sent over the air to their phone.

“Working with Kingston®, Movaya is providing mobile consumers an easy way to try out hit mobile games with our daily download," said Phil Yerkes, CEO, Movaya. “Our catalog of games includes all possible genres so there is something for everyone. And, as consumers download more rich content to their mobile devices, they will need increased memory on their phones.”

“This is a terrific opportunity for consumers to expand the functionality of their mobile phones using free games,” said Wendy Lecot, Flash business development manager, Kingston. “Our mobile memory product line provides extra capacity for lots of entertaining content including mobile games, music and applications. Our continued partnership with Movaya is a key component in our plans to expand Kingston’s Mobile Phone Village microsite. We envision the Mobile Phone Village as a destination for compelling content and storage to enhance a person’s mobile lifestyle.”

The BustedThumbs daily download can be accessed on the Kingston Mobile Phone Village microsite at

Monday, November 10, 2008

Merchant Spotlight:

We recently added a new partner to our growing merchant list - is a leading online store selling unlocked gsm cell phones and mobile devices, including accessories, bluetooth products, world phones, and soon digital cameras and camcorders.

They pride themselves on excellent customer service, speedy delivery, a large variety of products, and the best prices on the market.

And now they are offering their shoppers a large catalog of premium mobile games from our catalog partners, using our PlugNPlay offering. Click on Mobile Phone Games under Wireless Products to check it out.

Friday, October 31, 2008

Support for Blackberry Added

The Movaya team is pleased to announce that we have recently added application and game support for Blackberry devices. We had supported the delivery of ringtones and wallpapers to Blackberry phones but it had taken a little more work to get the application and game support working.

We don't have a huge catalog of Blackberry games yet but we are working with our content partners to fill out the catalog. We will also be alerting our merchant partners on how to add those games to their sales offerings.

If you have a Blackberry and want to check out the system, please visit BustedThumbs. Personally I have been playing Bliss on my Curve and it's a fun game.

Thursday, October 16, 2008

Movaya Announces Growing Mobile Merchant Client Base

We issued the following press release today:

Movaya (, a leading mobile commerce service provider, today announced that over 500 publisher and merchant partners have signed up for the company's PlugNPlay and TryNBuy products, enabling these partners to sell mobile content directly to consumers.

"Movaya's technologies are revolutionizing the way consumers discover, browse and download mobile content," said Phil Yerkes, CEO of Movaya. "Rather than relying only on traditional wireless carriers as the prime merchants of mobile content including games and applications, consumers are beginning to discover and download games from all types of online merchants," Yerkes said.

Movaya offers its partners both turnkey and enterprise solutions, allowing merchants to quickly open 'App Stores in a box' for the 99% of mobile phone users that do not have an iPhone. Like both Google and RIM, who are supporting their own unique application stores, Movaya provides its partners with all the tools to build their own mobile application store: catalog of games, billing, distribution and storefront tools.

By partnering with Movaya, online merchants can select from a variety of methods to add mobile games and applications to their current stores. Mobile game publishers, casual game merchants and general video game merchants are currently the early adopters of Movaya's platform., and are recent examples of online merchants who have integrated the Movaya PlugNPlay and TryNBuy services into their websites.

Tuesday, October 14, 2008

Publisher Spotlight - Concrete Software

Concrete Software is a content provider of award-winning, innovative mobile software for hundreds of mobile devices around the world.

Concrete is best known for building the award winning line of Aces poker games as well as other innovative games that incorporate GPS, Bluetooth, server-side multiplayer, camera-motion, and 3D environments. Concrete applications and games can be found in retail stores, major websites, and mobile carriers around the world. Based in Minneapolis, Concrete Software was founded in 2003 and is privately owned.

Concrete has been a partner of Movaya's for awhile now. We distribute their J2ME games through third party merchants like Shabu Games and we also enable Concrete to sell their games directly from their own website.

Concrete is one of a few smaller independent mobile game publishers that have done very well in the mobile space and we're glad to have them as a partner. Personally, my favorite game of theirs is Tramp Champ which you can try for free at BustedThumbs.