Wednesday, May 9, 2007

Conservation Calling uses PlugNPlay for games

Conservation Calling, where every download makes a difference, has launched a mobile game store from its website. The site has historically sold ringtones and wallpapers for cell phones with a 'nature' theme, and the company supports American Forests' Global ReLeaf campaign by contributing 10% of its net revenue to restore wildlife habitat and urban canopy.

The company was looking for an easy and cost effective way to add mobile games to its store offerings. Using Movay's PlugNPlay was a natural fit, as the development resources of the company are very limited. Total development time was less than 10 hours, and in one business week the site launched its mobile game section.

Sherry Stern, CEO of, said "Thanks to the Movaya platform, I'm able to go direct-to-consumer with mobile games. A lot of companies tout "plug and play"; Movaya really delivered!"

About Conservation Calling
At Conservation Calling, we think that personalizing cellphones with ringtones and images is fun. We also believe that in our "always on, always with you" world, it's more important than ever to weave soothing, reflective moments into our daily lives. We believe that nature and the outdoors is good for everyone. Not the eat-your-veggies kind of good for you, but rather that nature provides a deep sense of well-being that resonates inside all of us. Conservation Calling is a company "where every download makes a difference". We contribute 10% of our net revenue to American Forests and their Global ReLeaf campaign. Every dollar donated plants a tree.

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