Kingston Technologies released some PR today announcing hte launch of their collegiate card program. The company sells its MicroSD cards (the small storage cards that fit into cell phones and music players) through all major college bookstores. In a joint effort with both Movaya and 2Thumbz, the company is offering a free college themed ringtone or wallpaper with each purchase.
The press release is here.
This is a great opportunity for Movaya as it showcases the flexibility of the mobile content management and distribution system it has built. Not only are all mobile game publishers and merchants using the system, but off-line companies are starting to take advantage of it as well.