Friday, December 21, 2007

New Merchant - Casual Gamer Chick

Movaya is excited to have a new merchant partner on board with our PlugNPlay system - Casual Gamer Chick.

Casual Gamer Chick is a blog that covers all areas of casual games, and was started by Jennifer, a stay-at-home mother of two children (ages two and four) who's found a love for casual video games.

Tossing aside a career in information security, she has decided it would be more fun to write about the game industry, mobile games, hand-held games and bring gamers closer to the only true classic art of video games: the casual game.

After signing up with Movaya, Casual Gamer Chick can sell popular mobile games to her fans and readers. They implemented the Flash store which provides for a very easy integration with their existing site.

Thursday, December 13, 2007

College Ringtones and Wallpapers on sale

BustedThumbs, a site Movaya powers, has added Football themed College Wallpapers to its lineup. The site is marketing college fight songs and wallpapers featuring colleges from all levels of NCAA divisions, including Pac 10, Big 10, Big 12, ACC, Big East, SEC and more. The football themed wallpapers for your cell phone are just in time for the college bowl season. The mobile content is published by 2Thumbz, Movaya's exclusive partner for college content for mobile devices.

Previously, the content (for mobile devices like phones and smartphones) on the site included all types of mobile games, college wallpapers (for basketball), college ringtones - fightsongs - and has seen steady sales.

A curious trend is matching up the advertising spend to the content sales. It is very hard to compete against companies such as Thumbplay and Playphone (and Jamster), who market their ringtone subscription servcies, and because of the nature of the subscription service and the long term value of the subscribers, these companies can spend far more on pay per click (PPC) advertising campaigns.

These companies are willing to pay up to $18 to acquire a customer using affiliate networks. They will pay $2-3 in PPC campaigns. For those of us selling ringtones and wallpapers on a per item basis, it is hard to justify spending that much...leading us to be more creative.

Thursday, December 6, 2007

Movaya gaining website visitor traction

A local Seattle entrepreneur maintains a list of Seattle Startup companies in the tech industry, and ranks them according to the website traffic each firm gets on a monthly basis. You can find the site here, Seattle 2.0

This is a great list to check in on: who is rising, falling, or completely off the list.