BustedThumbs, a site Movaya powers, has added Football themed College Wallpapers to its lineup. The site is marketing college fight songs and wallpapers featuring colleges from all levels of NCAA divisions, including Pac 10, Big 10, Big 12, ACC, Big East, SEC and more. The football themed wallpapers for your cell phone are just in time for the college bowl season. The mobile content is published by 2Thumbz, Movaya's exclusive partner for college content for mobile devices.
Previously, the content (for mobile devices like phones and smartphones) on the site included all types of mobile games, college wallpapers (for basketball), college ringtones - fightsongs - and has seen steady sales.
A curious trend is matching up the advertising spend to the content sales. It is very hard to compete against companies such as Thumbplay and Playphone (and Jamster), who market their ringtone subscription servcies, and because of the nature of the subscription service and the long term value of the subscribers, these companies can spend far more on pay per click (PPC) advertising campaigns.
These companies are willing to pay up to $18 to acquire a customer using affiliate networks. They will pay $2-3 in PPC campaigns. For those of us selling ringtones and wallpapers on a per item basis, it is hard to justify spending that much...leading us to be more creative.