Tuesday, April 22, 2008
Burger King & Mobliss Launch BK City
Yesterday, Burger King announced the launch of BK City - a new mobile multi-level game with three distinct worlds and 12 dynamic, progressively challenging mini-games developed and released by Mobliss,Inc.
The game was announced last October and will now be promoted nation wide in Burger King restaurants.
Designed to appeal to the gamer in everyone, the BK CITY game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
Mobliss has been a partner of Movaya's for some time now and we are excited to help with this launch by providing the content management, billing, delivery, customer service and reporting for this offer.
In addition to promotion in store, consumers will be able to find out about the game and buy the game from Burger King's web and wap sites, both powered by Movaya.