Thursday, June 26, 2008

Update: PBA Game to be Promoted on Television

As an update to the previous post on the new Concrete PBA Bowling mobile game, it is important to point out this:

The game is being released worldwide with a big marketing push that starts with the GEICO PBA Team Shootout hosted by Six Flags. The shootout airs on ESPN, and will feature 7-8 telecasts that have a spot promoting the new game, a first for a mobile game on a major network.

That is correct, a mobile game is going to be advertised for the first time on a major television network broadcast.

Movaya is powering the direct to consumer sales of the PBA game for mobile phones.

Wednesday, June 25, 2008

IDC Report

Market Intelligence and research firm IDC released some data from their Digital Marketplace Model and Forecast which should put a smile on everyone's face who is in the mobile content space.

From the release:

Nearly a quarter of the world's population - roughly 1.4 billion people - will use the Internet on a regular basis in 2008. This number is expected to surpass 1.9 billion unique users, or 30% of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast.

"The Internet will have added its second billion users over a span of about eight years, a testament to both its universal appeal and its availability," said John Gantz, chief research officer at IDC. "In this time, the Internet has also become more deeply integrated into the fabric of many users' personal and professional lives, enabling them to work, play, and socialize anytime from anywhere. These trends will accelerate as the number of mobile users continues to soar and the Internet becomes truly ubiquitous."

While the PC is currently the dominant means of gaining access to the Internet, IDC expects the number of mobile devices accessing the Internet will surpass the number of online PCs by 2012.

Additional highlights from IDC's Digital Marketplace Model and Forecast include the following:

* Users will access the Internet through more than 1.5 billion devices worldwide in 2008, including PCs, mobile phones, and online videogame consoles. By 2012, the number of devices accessing the Internet will double to more than 3 billion, half of which will be mobile devices.

* Roughly 40% of all Internet users worldwide currently have mobile Internet access. The number of mobile Internet users will reach 546 million in 2008, nearly twice as many as in 2006, and is forecast to surpass 1.5 billion worldwide in 2012.

* The most popular online activities today are searching the Web, finding information for personal use, using Internet email, accessing news and sports information, and accessing financial or credit information. In addition to these activities, more than 50% of online users worldwide are using instant messaging and playing online games.

In case you need any help with the math,

1.5B people connecting to the Internet from their mobile phones.
50% play games online.

That sounds like at least 750M mobile gamers worldwide. My research shows the current number of mobile gamers worldwide at 165M.

Tuesday, June 24, 2008

Cake Mania 2: Bake Off! Now Available

Two of Movaya's partners (Vivendi and Sandlot) have hooked up to launch a new mobile game this week.

Vivendi Games Mobile, a division of Vivendi Games, announced the release of Cake Mania 2: Bake Off! for mobile, an exciting spin-off of the wildly successful PC Franchise, Cake Mania, which has claimed more than 70 million downloads to date. Cake Mania 2: Bake Off! allows players to show off their baking skills in the zany and exciting new baking experience for mobile phones.

Cake Mania 2: Bake Off! for mobile is based on the best-selling casual PC game, Cake Mania 2, where the game's iconic baker, Jill, is back to baking and decorating cakes in a new mobile adventure. In the hit sequel, players will explore six far-flung bakery locations and serve up delicious original creations to quirky customers, ranging from federal agents to mysterious aliens. Players will choose which path Jill pursues, with each decision leading to new baking challenges and dilemmas. The game includes 72 levels of baking and frosting madness, multiple endings and a branching, non-linear thrilling storyline.

"Cake Mania 2: Bake Off! provides a fantastically fun mobile experience that is sure to satisfy fans of all ages," said Paul Maglione, president of Vivendi Games Mobile. "Cake Mania 2: Bake Off! is the perfect addition to our growing portfolio of top-rated, unique entertainment properties. We are excited to partner with Sandlot Games to offer the millions of Cake Mania fans another outlet to play this unrivaled game."

"We are extremely excited to partner with Vivendi Games Mobile to extend the Cake Mania franchise beyond the PC," said Daniel Bernstein, founder and CEO of Sandlot Games. "With broad consumer appeal and strong brand recognition, Cake Mania 2: Bake Off! will not only thrill Cake maniacs everywhere but will also appeal to anyone looking for a different kind of casual mobile game."

The game is available on carrier decks and will be downloadable from Sandlot's site (using our system) soon as well.

Mobile Edutainment

Interesting article worth a read from the Mail & Guardian about the educational potential of mobile content. This is a trend worth watching and we've had a number of conversations recently with content developers looking to bring "edutainment" to mobile devices.

Often, when I tell people what we do - help distribute games and applications to mobile devices - a standard response is something like - "Oh, you help people find ways to screw around and waste time on their phones." And although we love playing games and using our phones for other diversions, there is a lot of potential benefit playing learning and memory games. Game-based learning is getting a fair amount of focus right now, and many parents are becoming aware of the potential of games as learning tools.

We'll be announcing some partnerships in this space in the coming weeks and are updating our system to have new categories that cater to this area as well. Stay tuned.

New Publisher Added - JoyBits

Movaya is excited to announce that we have added a new mobile game publisher to our growing partner list.

JoyBits is a leading Russian mobile game-developer and content-aggregator that was started in 2002. JoyBits’ studio has produced over 30 mobile games and J2ME products that combine in-depth stories, excellent graphics and unique-to-mobile design.

Their latest hit game that was launched earlier this year is Russian Roulette.

You can probably figure out the objective of this game and although this title is not going to be for everyone, it's pretty fun. We should be adding their titles to the catalog within the next week or two so stay tuned.

We're glad to have JoyBits on board and eager to help them grow their off-deck business.

Sunday, June 22, 2008

Text PBA to 70250

Movaya and mobile game Publisher Concrete Software launched a text keyword campaign today to allow consumers to order Concrete's new PBA Bowling game.

PBA fans can find an advertisement on the website for the game, and then head off to Concrete's website to see the offer. The game is available for a wide array of mobile devices, and for those consumers with a regualr mobile phone (as opposed to a Smartphone/Blackberry), they will be using Movaya's platform to purchase the game.

Movaya offers text keywords to all of its clients, allowing for flexibility in marketing mobile games to consumers from offline publications such as magazines, or simply to offer the game for sale from a website like Concrete has done.

Movaya sells many of the games Concrete makes for mobile phones, including card games such as Aces Texas Hold'em - No Limit, for sale at and many other Movaya merchant partners.

Tuesday, June 17, 2008

Mobile Gospel Communications Uses PlugNPlay

One of Movaya's new merchant partners that has recently launched their site is Mobile Gospel Communications (MGC) - bringing the gospel to mobile phones.

Through their service that is powered by Movaya's PlugNPlay, Mobile Gospel Communications enables churches and ministries to:
  • Deliver their favorite church/ministry leader’s sermons, songs, video and pictures to mobile phones.
  • Drive new revenue for their ministries that can be used for Building Funds, Youth Ministry, Helps Ministry etc.
What exactly does Movaya provide to MGC?
A one-stop shop that provides:
  1. Seamless web integration of MGC's existing website with Movaya's web checkout
  2. Content Management of MGC's catalog of content with billing, delivery and support for over 3,000 devices across over 150M wireless subscribers
  3. Real-time reporting for all sell-through and usage activities
  4. Customer service for end-user technical support
  5. All hardware and software required to run the service
All of this for very little out-of-pocket expense and a quick launch to market. And through Movaya's business model we share in the future success of the project.

MGC plans to bring their services to hundreds, if not thousands of organizations around the world, and Movaya's excited to help MGC achieve their goals.