Wednesday, June 25, 2008

IDC Report

Market Intelligence and research firm IDC released some data from their Digital Marketplace Model and Forecast which should put a smile on everyone's face who is in the mobile content space.

From the release:

Nearly a quarter of the world's population - roughly 1.4 billion people - will use the Internet on a regular basis in 2008. This number is expected to surpass 1.9 billion unique users, or 30% of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast.

"The Internet will have added its second billion users over a span of about eight years, a testament to both its universal appeal and its availability," said John Gantz, chief research officer at IDC. "In this time, the Internet has also become more deeply integrated into the fabric of many users' personal and professional lives, enabling them to work, play, and socialize anytime from anywhere. These trends will accelerate as the number of mobile users continues to soar and the Internet becomes truly ubiquitous."

While the PC is currently the dominant means of gaining access to the Internet, IDC expects the number of mobile devices accessing the Internet will surpass the number of online PCs by 2012.

Additional highlights from IDC's Digital Marketplace Model and Forecast include the following:

* Users will access the Internet through more than 1.5 billion devices worldwide in 2008, including PCs, mobile phones, and online videogame consoles. By 2012, the number of devices accessing the Internet will double to more than 3 billion, half of which will be mobile devices.

* Roughly 40% of all Internet users worldwide currently have mobile Internet access. The number of mobile Internet users will reach 546 million in 2008, nearly twice as many as in 2006, and is forecast to surpass 1.5 billion worldwide in 2012.

* The most popular online activities today are searching the Web, finding information for personal use, using Internet email, accessing news and sports information, and accessing financial or credit information. In addition to these activities, more than 50% of online users worldwide are using instant messaging and playing online games.

In case you need any help with the math,

1.5B people connecting to the Internet from their mobile phones.
50% play games online.

That sounds like at least 750M mobile gamers worldwide. My research shows the current number of mobile gamers worldwide at 165M.

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