As an update to the previous post on the new Concrete PBA Bowling mobile game, it is important to point out this:
The game is being released worldwide with a big marketing push that starts with the GEICO PBA Team Shootout hosted by Six Flags. The shootout airs on ESPN, and will feature 7-8 telecasts that have a spot promoting the new game, a first for a mobile game on a major network.
That is correct, a mobile game is going to be advertised for the first time on a major television network broadcast.
Movaya is powering the direct to consumer sales of the PBA game for mobile phones.