Tuesday, July 22, 2008

iPhone as Game Changer

Joe Pisani at CNBC has a good article about the changing landscape for mobile gaming with the introduction of the Apple App store. "The store allows users to purchase games -- as well as other applications -- directly from the iPhone itself with just a few taps on the screen. The process is much simpler than with other phones."

Nothing earth shattering in the article that those of us in the space don't already know, but it is great to see mainstream news sources begin to catch on. The discovery and purchase of games from the carrier stores is clumsy at best and as the article highlights, "phone carriers haven't advertised the fact that their customers can play games on their phones."

The fact that consumers in the US spent over $700M on mobile games last year with such an archaic experience tells me that this market has the potential to explode as new (and better) distribution channels open up.

And this growth will not be dedicated to the iPhone. As Joe mentions, "Analysts and game publishers also say that the release of the new iPhone itself will raise the profile of the entire mobile gaming industry and make non-iPhone users more aware that they can play games on their phones." And this is specifically where Movaya's platform comes in - helping game publishers reach mobile phone consumers through stores outside of the carrier channel.

Joe says the industry is "bullish" and we couldn't agree more.

No comments:

Post a Comment