Movaya TryNBuy to allow consumers to play mobile phone games before purchasing
Seattle, WA, February 07, 2008 -- Movaya, a mobile content distribution and services company, announced today the BETA launch of Movaya TryNBuy, the first off-deck, cross-carrier, try-before-you-buy system for mobile game sales in the US.
Over 30 mobile game publishers are taking part in the BETA launch, including top game publisher Com2uS. As a leading developer and publisher of original mobile games, Com2uS is always looking for new ways to reach mobile consumers," said Don Lim, general manager of Com2uS America. "With Movaya's TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we'll be creating a whole new group of Com2uS fans."
TryNBuy is a patent-pending licensing system that allows consumers to download games over-the-air to their mobile phones and try games on their handset. Upon purchase, the games are ‘unlocked’ for unlimited use. TryNBuy is configurable on multiple levels including length of play, number of plays, and more.
“There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now with TryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace.” says Movaya CEO Phil Yerkes. (see info below from Juniper)
To check out Movaya TryNBuy BETA, please visit www.bustedthumbs.com on your PC or www.bustedthumbs.mobi on your mobile phone. BustedThumbs is a direct to consumer merchant of mobile games and content.
About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.
From MobileCrunch:
Wednesday, February 6, 2008
Movaya Launches Free Trial Download Service for Mobile Games
Monday, February 4, 2008
IN-FUSIO Enters Distribution Partnership with Movaya
Los Angeles, Calif. – February 1, 2008 – IN-FUSIO, a leading mobile entertainment company, today announced its partnership with Movaya, an off-deck, mobile content distribution company.
Under the newly formed partnership, Movaya will distribute IN-FUSIO's array of mobile content directly to the mobile marketplace. IN-FUSIO content will be readily available to the mobile community via Movaya's PlugNPlay system, a free to use ecommerce solution for mobile content.
"This new relationship with Movaya will bring our games and other applications to the mobile marketplace while allowing us to continue focusing our energy on developing high-quality mobile content," said Norman Evangelista, CEO of In-Fusio North America. "We expect it to be a highly beneficial partnership, with the end result being a greater selection of top-of-the-line mobile content for consumers."
"IN-FUSIO's unique and steadily growing portfolio of mobile content is a great fit for our PlugNPlay platform," said Phil Yerkes, CEO of Movaya. "We look forward to helping IN-FUSIO bring their games to a wider audience, and ultimately increasing their off-deck sales, using our streamlined system."
About IN-FUSIO
IN-FUSIO division is a leading international mobile entertainment company, publishing games and applications for cell phones worldwide. IN-FUSIO applications are enjoyed and available through more than 300 carriers and portals worldwide. IN-FUSIO's portfolio includes licensed applications based on Microsoft's Age of Empires® 2, and Zoo Tycoon® 2, Neopets®, Twentieth Century Fox's Die Hard, Canal Studio Image's The Terminator™, Tour de France, Golden Tee™, and original titles such as the award winning Shado Fighter and the famous Wallbreaker sold on more than 27 millions handsets. For more information, please visit www.in-fusio.com.
About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.
