Friday, January 30, 2009

Mobile Gaming on the Upswing

If you're in the mobile games business, couple of good news stories out today from measurement firm comScore and mobile game developer Gameloft:

comScore, Inc. (NASDAQ: SCOR), reports that the number of mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device.

"The rapid growth in smartphone adoption in the United States has provided a boost for mobile gaming, as 34% of those downloading a game in November did so using a smartphone," said Mark Donovan, senior analyst, comScore. "Last year, not one smartphone appeared in the top 10 devices used for mobile downloads. This year, six out of 10 are smartphones, excluding devices with smartphone-like functionality, such as the Instinct and Voyager, which also make appearances."

The iPhone and BlackBerry Curve have replaced the RAZR and low-end flip phones as the most popular gaming platforms, according to comScore. In fact, the number of smartphone owners downloading a game nearly tripled, while dipping 14% among owners of feature phones. iPhone owners accounted for 14% of mobile game downloaders in November, with 32.4% of all iPhone users reporting they downloaded a game in the month, compared with a market average of 3.8%.

Gameloft reported it achieved sales of 110.3 million euros (US$143 million) in 2008, an increase of 15% over 2007 (20% on a comparable exchange rate basis). The biggest increase came in the fourth quarter, which saw a 31% year-on-year increase in sales.

Mobile games “sales increased by 18% (20% at constant exchange rates) over Quarter 4, owing in part to the resounding performance of Gameloft games on Apple’s iPhone”.

Europe remained Gameloft’s biggest market with 43% of 2008 sales, followed by North America at 30% and the rest of the world at 27%—sales rose in all regions but the rest of the world grew by 43%.

Tuesday, January 27, 2009

Announcing our Relationship with Glu!

Press we released today announcing our new partnership with Glu:


SAN MATEO, CA and SEATTLE, WA--(Marketwire - January 27, 2009) - Glu Mobile Inc. (NASDAQ: GLUU), a leading global publisher of mobile games, and Movaya (www.movaya.com), a leading mobile commerce service provider, today announced that they have entered into an agreement to integrate Movaya's PlugNPlay and TryNBuy solutions into Glu's website properties for direct-to-consumer sales.

"It has been a great experience working with Movaya to offer Glu's award-winning games directly to our customers," said Jill Braff, senior vice president of global publishing, Glu. "Through our alliance with Movaya, we have developed a cost-effective solution capable of delivering games directly to mobile devices through the glu.com website."

"Movaya's technologies will enhance how Glu is able to sell its games," said Phil Yerkes, CEO of Movaya. "Rather than relying solely on wireless carriers and other third-party distributors, Glu now has the power to market its products directly to customers. The move allows customers to sample games and stay informed on updates and new offers, and more importantly, creates a new distribution channel to generate additional revenue for Glu."

Immediately, Madagascar: Escape 2 Africa™, The Dark Knight™ and Family Feud® are available for purchase from Glu.com using the Movaya platform, with additional titles being added over the coming weeks and months.