Movaya - Official Blog

VideoGameCentral and Movaya Partner

2008-05-05T15:58:00.000-07:00

The Movaya team is excited to announce that popular gaming site, VideoGameCentral.com has added mobile games to their online destination at videogamecentral.mobi.

VideoGameCentral Mobile will be offering a platform chock full of mobile content from new & classic games to fan based items such as phone game wallpapers and video game ringtones.

"We acknowledge that gaming is a global platform & that there are many casual on-the-go gamers. Not everyone has the need to purchase portable game systems or home units to enjoy casual gaming. We are in a day & age that our cell-phones, blackberries & mobile communication devices have the robust ability to provide quality entertainment easily at a low price" said Dave Scarpitta, Marketing Director at VGC.

Just another example of the growing trend towards off-deck sales of mobile content here in the US. Look for other big online merchants to follow suit.

Burger King & Mobliss Launch BK City

2008-04-22T09:53:00.000-07:00

Yesterday, Burger King announced the launch of BK City - a new mobile multi-level game with three distinct worlds and 12 dynamic, progressively challenging mini-games developed and released by Mobliss,Inc.

The game was announced last October and will now be promoted nation wide in Burger King restaurants.

Designed to appeal to the gamer in everyone, the BK CITY game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.

Mobliss has been a partner of Movaya's for some time now and we are excited to help with this launch by providing the content management, billing, delivery, customer service and reporting for this offer.

In addition to promotion in store, consumers will be able to find out about the game and buy the game from Burger King's web and wap sites, both powered by Movaya.

Movaya Launches Free Trial Download Service for Mobile Games

2008-02-06T11:43:00.000-08:00

Movaya TryNBuy to allow consumers to play mobile phone games before purchasing

Seattle, WA, February 07, 2008 -- Movaya, a mobile content distribution and services company, announced today the BETA launch of Movaya TryNBuy, the first off-deck, cross-carrier, try-before-you-buy system for mobile game sales in the US.

Over 30 mobile game publishers are taking part in the BETA launch, including top game publisher Com2uS. As a leading developer and publisher of original mobile games, Com2uS is always looking for new ways to reach mobile consumers," said Don Lim, general manager of Com2uS America. "With Movaya's TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we'll be creating a whole new group of Com2uS fans."

TryNBuy is a patent-pending licensing system that allows consumers to download games over-the-air to their mobile phones and try games on their handset. Upon purchase, the games are ‘unlocked’ for unlimited use. TryNBuy is configurable on multiple levels including length of play, number of plays, and more.

“There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now with TryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace.” says Movaya CEO Phil Yerkes. (see info below from Juniper)

To check out Movaya TryNBuy BETA, please visit www.bustedthumbs.com on your PC or www.bustedthumbs.mobi on your mobile phone. BustedThumbs is a direct to consumer merchant of mobile games and content.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.

From MobileCrunch:

Juniper Research released a report this week that predicts mobile gaming revenues in North America will increase from less than $800 million to over $3 billion by 2012. (Incidentally, 2012 is the year the Mayan colander ends. I’m hoping they just ran out of rock to chisel on and weren’t predicting the end of the world.) 18 million Americans download or rent mobile games a least once per year, but Juniper predicts that as user interfaces improve and business models change, the number of mobile gamers will greatly increase. Juniper predicts that in-game advertising, free trial periods and better marketing will all come together to make mobile gaming a billion dollar industry in North America.

IN-FUSIO Enters Distribution Partnership with Movaya

2008-02-04T11:45:00.000-08:00

Los Angeles, Calif. – February 1, 2008 – IN-FUSIO, a leading mobile entertainment company, today announced its partnership with Movaya, an off-deck, mobile content distribution company.

Under the newly formed partnership, Movaya will distribute IN-FUSIO's array of mobile content directly to the mobile marketplace. IN-FUSIO content will be readily available to the mobile community via Movaya's PlugNPlay system, a free to use ecommerce solution for mobile content.

"This new relationship with Movaya will bring our games and other applications to the mobile marketplace while allowing us to continue focusing our energy on developing high-quality mobile content," said Norman Evangelista, CEO of In-Fusio North America. "We expect it to be a highly beneficial partnership, with the end result being a greater selection of top-of-the-line mobile content for consumers."

"IN-FUSIO's unique and steadily growing portfolio of mobile content is a great fit for our PlugNPlay platform," said Phil Yerkes, CEO of Movaya. "We look forward to helping IN-FUSIO bring their games to a wider audience, and ultimately increasing their off-deck sales, using our streamlined system."

About IN-FUSIO
IN-FUSIO division is a leading international mobile entertainment company, publishing games and applications for cell phones worldwide. IN-FUSIO applications are enjoyed and available through more than 300 carriers and portals worldwide. IN-FUSIO's portfolio includes licensed applications based on Microsoft's Age of Empires® 2, and Zoo Tycoon® 2, Neopets®, Twentieth Century Fox's Die Hard, Canal Studio Image's The Terminator™, Tour de France, Golden Tee™, and original titles such as the award winning Shado Fighter and the famous Wallbreaker sold on more than 27 millions handsets. For more information, please visit www.in-fusio.com.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.

Mobatech Selects Movaya to Power Direct-to-Consumer Mobile Content Distribution and Commerce

2008-01-04T13:39:00.000-08:00

Movaya has inked another deal with a mobile application publisher, Mobatech. Below is the press release announcing the relationship. Please contact us with any questions.

Movaya PlugNPlay Platform Streamlines Transaction and Delivery Processes Making Best-Selling Mobatech Personal Productivity Applications Even More Accessible to Consumers

Bloomfield Hills, Mich. – January 8, 2008 – Mobatech, a developer of leading edge personal productivity software for cellular phones, today announced it has selected Movaya’s PlugNPlay solution to power the direct-to-consumer commerce and software distribution for its best-selling mobile lifestyle applications.

Movaya PlugNPlay provides a complete solution for the distribution of mobile content, including an all-inclusive software platform that enables web-based business-to-consumer transactions for wireless applications. Under the terms of the agreement, Movaya will handle content management, billing and delivery of Mobatech applications to consumers, while Mobatech will remain focused on its core business which includes software application design and development.

Mobatech customers will benefit from a seamless transaction experience that takes place directly from the Mobatech site. The Movaya solution also enables transactions to appear on the customer’s next monthly cell phone bill by simply including their carrier information and cell phone number, removing the need for credit cards or other forms of payment.

"Movaya will serve as a key strategic business partner, enabling Mobatech to maintain focus on its core business of software development, while still extending our offerings to the growing mobile applications marketplace," said Greg Schwartz, CEO, Mobatech. "We are impressed with Movaya’s ability to offer a single point of integration between the Mobatech Website and our customers’ mobile devices. Our customers will benefit from fast, simple and secure transactions that take place in a matter of seconds."

"Mobatech has done a tremendous job working directly with wireless operators and select Websites to make its industry-leading applications widely accessible to consumers to date," said Phil Yerkes, CEO, Movaya. "We’re excited to help the company redefine their direct-to-consumer mobile experience and further increase off-deck transactions by leveraging our comprehensive PlugNPlay platform."

Since its inception in 2003, Mobatech has been dedicated to developing high quality mobile solutions that customers will find easy to use and that integrates seamlessly into their everyday lives. Its Mobile Checkbook and Mobile Bartender applications have shared lengthy stints as the industry’s best-selling applications for cellular phones in the personal productivity category.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.

About Mobatech
Mobatech is dedicated to designing and developing leading edge software for cellular phones. Mobatech focuses on creating high quality personal productivity applications that customers will find easy to use and beneficial to their everyday lives. Mobatech's products have been sold in over 70 countries worldwide and are distributed by some of the world’s largest mobile providers.

2008 - The Year of the Mobile Game

2008-01-02T11:30:00.000-08:00

Movaya predicts 2008 will be the Year of the Mobile Game.

Some of the reasons why:

Mobile gaming growth rate stronger than console (XBOX, PS, Wii) and handheld (think portable playstation) games; trails only casual games today (MobileIndustry article)
Mobile game publishers are embracing off-deck solutions, as witnessed by the GLU financial statements, EA's quarterly statements and the general traction Movaya is getting from game publisher sign ups (including Capcom, Com2uS, Machineworks Northwest, PlayerX, Superscape and more).
Verizon opens up: Introduces 'Any app, Any Device'. No off-deck yet, but it is on the way, and Verizon is clearly starting to think outside 'the walls'. Read more here
iPhone users are proving that games matter, since 6 out of the top 10 applications used today are games (Apple iPhone Apps Countdown) - this says a lot about the usefulness of advanced devices and their ability to play games.
Google releases Android, the open-source mobile OS, suggesting a future of customer-centric devices made for advanced gaming
Overall, the mobile-game market in the United States is worth more than $675 million a year - and has grown 24 percent in the past 12 months, according to Nielsen Media Research. Some analysts expect it to double in revenue next year, thanks to shows like Top Chef Challenge that target new demographics.
The international market is also projected to double - topping $10 billion by the end of next year, with 920 million mobile users downloading games, according to a report issued last month by Jupiter Research, a global leader in high-tech communications research.

Help us make 2008 a great year in Mobile Gaming and Applications, and let us help you by making our platform better, send us your ideas for the new year: Email the team

New Merchant - Casual Gamer Chick

2007-12-21T14:16:00.000-08:00

Movaya is excited to have a new merchant partner on board with our PlugNPlay system - Casual Gamer Chick.

Casual Gamer Chick is a blog that covers all areas of casual games, and was started by Jennifer, a stay-at-home mother of two children (ages two and four) who's found a love for casual video games.

Tossing aside a career in information security, she has decided it would be more fun to write about the game industry, mobile games, hand-held games and bring gamers closer to the only true classic art of video games: the casual game.

After signing up with Movaya, Casual Gamer Chick can sell popular mobile games to her fans and readers. They implemented the Flash store which provides for a very easy integration with their existing site.

College Ringtones and Wallpapers on sale

2007-12-13T14:41:00.000-08:00

BustedThumbs, a site Movaya powers, has added Football themed College Wallpapers to its lineup. The site is marketing college fight songs and wallpapers featuring colleges from all levels of NCAA divisions, including Pac 10, Big 10, Big 12, ACC, Big East, SEC and more. The football themed wallpapers for your cell phone are just in time for the college bowl season. The mobile content is published by 2Thumbz, Movaya's exclusive partner for college content for mobile devices.

Previously, the content (for mobile devices like phones and smartphones) on the site included all types of mobile games, college wallpapers (for basketball), college ringtones - fightsongs - and has seen steady sales.

A curious trend is matching up the advertising spend to the content sales. It is very hard to compete against companies such as Thumbplay and Playphone (and Jamster), who market their ringtone subscription servcies, and because of the nature of the subscription service and the long term value of the subscribers, these companies can spend far more on pay per click (PPC) advertising campaigns.

These companies are willing to pay up to $18 to acquire a customer using affiliate networks. They will pay $2-3 in PPC campaigns. For those of us selling ringtones and wallpapers on a per item basis, it is hard to justify spending that much...leading us to be more creative.

Movaya gaining website visitor traction

2007-12-06T15:18:00.000-08:00

A local Seattle entrepreneur maintains a list of Seattle Startup companies in the tech industry, and ranks them according to the website traffic each firm gets on a monthly basis. You can find the site here, Seattle 2.0

This is a great list to check in on: who is rising, falling, or completely off the list.

Hottest Casual Games for Mobile Now Available Off-Deck from Sandlot Games

2007-11-26T22:37:00.000-08:00

Online Store Powered by Movaya Offers Cake Mania, Slyder for Mobile

BOTHELL, Wash — November 27, 2007 — Sandlot Games® (www.sandlotgames.com), the world's premier developer and publisher of casual and family-friendly games, and Movaya (www.movaya.com), a leading provider of mobile content distribution software solutions, today announced the availability of mobile games direct from Sandlot Games web site.

Through Sandlot Games' branded online store, powered by Movaya's mobile game e-commerce solution, consumers can now purchase popular mobile game titles including Cake Mania® and Slyder®.

"Now consumers have a very easy, instantaneous way to get the most popular Sandlot Games' on their phones," said Daniel Bernstein, founder and CEO of Sandlot Games. "Movaya's e-commerce mobile game solution is a great fit for our online store and we expect it will dramatically improve sales of our mobile titles."

In addition to powering the online store's mobile game distribution, Movaya processes mobile game order transactions, provides real-time reporting services, and offers customer support services.

"Movaya is focused on the off-deck distribution of mobile games in the U.S. via websites and WAP sites," said Phil Yerkes, CEO of Movaya. "By taking advantage of our mobile game distribution platform, Sandlot Games can expand its mobile game sales opportunities by offering customers a user-friendly experience directly from their own website."

Popular casual game titles for mobile, including Cake Mania and Slyder, are now available for purchase at www.sandlotgames.com.

About Sandlot Games
Sandlot Games Corporation, headquartered in Bothell, Washington, is the world's premier developer and publisher of casual and family-friendly games. Sandlot Games boasts a captivating portfolio of popular game titles and franchises including Cake Mania®, Glyph®, Super Granny®, Tradewinds® and Westward®. Sandlot Games reaches millions of game players worldwide through a variety of distribution channels including online, PC, PDA's, handhelds, videogame consoles and mobile phones. Since 2002, over 100 million games have been downloaded by its loyal fan base. For more information or to play one of our award winning games, please visit us at www.sandlotgames.com.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile game publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile gaming marketplace. Movaya PlugNPlay is the company's flagship product, which brings together Mobile Game Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile gaming industry.

Contacts:
Jared Nieuwenhuis
Sandlot Games
425-486-5822 x291
jared@sandlotgames.com

Justin Hall
Voxus Inc.
253-853-5151 x234
jhall@voxuspr.com

Duke Nukem Mobile - Game added to Movaya Library

2007-11-26T11:53:00.000-08:00

Another mobilized 'classic PC game title' was added to the Movaya game library: Duke Nukem returns in an all new adventure, battling his way through hordes of powerful mutants in 10 action-packed levels!

The game is published by MachineWorks Northwest

Duke Nukem is a traditional platform video game originally developed and published by Apogee Software (now 3D Realms), featuring the adventures of Duke Nukem. The game was released on July 1st, 1991.

Movaya Releases PlugNPlay 2.0 for Mobile Games, Welcomes Casual Game Merchants

2007-11-15T16:07:00.000-08:00

Seattle, WA (PRWEB) November 15, 2007 -- Movaya (www.movaya.com), a leading provider of mobile content distribution software solutions, today announces that it has released PlugNPlay 2.0, the newest edition of its Mobile Game and Application distribution and management platform.

With PlugNPlay, Movaya enables online merchants, casual game merchants and anyone with a website, blog or forum to create a store for selling mobile games, mobile applications or any type of mobile content. From the website to the sales page, everything that the customer sees can be branded with the company's logo, style and formatting.

Version 2.0 of PlugNPlay introduces three new, key components:

Instant WAP store that allow any PlugNPlay client to have a mobile version of their store
FLASH Interfaces provide the easiest way for clients to get online
XML Feed for advanced programming.

"The ability to use the PlugNPlay XML Feed has allowed Capcom to build a custom web application and sell our games directly to consumers," said Matt Gillis, Senior Vice President of Publishing, Capcom Interactive, Inc. "This has created an additional revenue stream for us with little to no risk to the company."

With these new features in place, and more games in the system (currently over 400 titles from companies such as RealNetworks, Capcom, COM2US and more), Movaya readily welcomes Casual Game Merchants to use its system to add Mobile Game sales to their existing stores.

"Movaya is focused on developing the most complete, flexible, easy to use system for off-deck distribution," said Phil Yerkes, CEO of Movaya. "And this includes distribution of mobile games not only via websites but WAP sites as well. By taking advantage of the flexibility of our mobile game distribution platform, anyone can expand into mobile game and application sales."

Platinum Studios, an entertainment company that specializes in developing and adapting comics and graphic novel content to other media, has gone online with a website for mobile content sales, PT78Mobile.com. Additionally, with the new features of PlugNPlay 2.0, Platinum was able to instanly add a WAP store. Using your cell phone you can visit m.pt78mobile.com.

An example of the PlugNPlay Flash Interface can be seen at PhonePimp.com.

About Capcom
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment. Founded in 1983, the company has created world-renowned franchises including Resident Evil®, Street Fighter®, Mega Man®, Breath of Fire®, Devil May Cry® and the Onimusha® series. Headquartered in Osaka, Japan, the company maintains operations in the U.S., United Kingdom, Germany, Tokyo and Hong Kong. More information about Capcom and its products can be found on the company's web site at www.capcom.com.

Since its establishment in November of 2005, Capcom Interactive, Inc. has published several mobile games based on Capcom’s celebrated intellectual property, including 1942, Ghost n' Goblins, Mega Man and Resident Evil®: The Missions, to commercial and critical acclaim. For additional information on the company and its offerings, please visit www.capcommobile.com.

About Platinum Studios:
Platinum Studios is an entertainment company that specializes in developing and adapting comics and graphic novel content to feature film, television, animation, games, the Internet, and other media. Our independent library of comic characters is the largest in the world and contains more than 3,800 characters that have appeared in hundreds of millions of comics in 25 languages and more than 50 countries. Simply put, we create, produce, and distribute comic-based content, and lots of it.

About Movaya:
Movaya is a Seattle-based technology company focused on creating the premier E-Commerce Solution for Mobile Software Publishers and Online Merchants.

"Powering the Next Generation of Mobile Content Distribution"

Since its founding in 2006, Movaya has been dedicated to the development of its revolutionary mobile-content management and distribution software platform; a platform that has created a new distribution channel for mobile publishers and enables any one to sell and distribute mobile-content such has video games, applications, music and videos.

R4 Mobile and Movaya Partner to Bring Interactive Marketing to Mobile Applications

2007-10-18T10:56:00.000-07:00

Movaya-Powered Websites Now Able to Leverage Ad-Sponsored Mobile Content

SEATTLE, WA AND SAN DIEGO, CA - October 18, 2007 - R4 Mobile, a leader in interactive mobile marketing and merchandising solutions, has announced a partnership with Movaya, a leading provider of mobile content distribution software solutions. R4 Mobile provides tools and services for mobile applications to drive discovery and consumption of premium content. Configurable modules include dynamic sponsorship capabilities, in-application advertising, content licensing, interactive consumer feedback interfaces, up sells, cross sells, and viral functionality. Movaya will leverage R4 Mobile within its Platform M™, a complete web-based ecommerce software platform for mobile content transactions. Movaya will now be able to offer ad-supported content within its suite of mobile content distribution offerings, including its PlugNPlay system.

"We are always looking for innovative solutions to drive more revenues for our merchant and content publisher partners," stated Phil Yerkes, CEO and Co-founder of Movaya. "Given the uniqueness and scalability of their solution, we selected R4 Mobile to be our partner to provide interactive marketing and merchandising services. In addition to new revenue models, the R4 Mobile solution provides our customers insights regarding consumer behavior not previously available."

R4 Mobile's Interactive Marketing and Merchandising Platform™ is the industry leading white-labeled solution for carriers and portals to rapidly and effortlessly unlock the richness of advertising and merchandising uniquely available from within mobile applications. R4 Mobile solutions provide an array of mobile sponsorship modules, innovative real-time campaign management tools, and compelling insights into consumer behavior and preferences. For the first time, R4 Mobile's partners will have access to content preferences, usage patters, and explicit demographic and psychographic information which can be leveraged to dramatically increase the value of mobile advertising campaigns and targeting capabilities.

"At R4 Mobile, we created a highly scalable solution that brings interactive marketing and merchandising to mobile applications with no developer integration required," said Mark Munoz, COO of R4 Mobile. "We are pleased to be working with a leader such as Movaya who will make this solution available to its portal customers. For Movaya, its partners, and us, advertising is not the only objective. Rather, R4 Mobile makes it easy to engage with end users and drive purchases of premium content. We believe sponsored applications will drive content awareness and increase consumption of premium content to the benefit of all parties."

Movaya has partnered with several leading game publishers and online merchants such as Capcom Interactive, GameZone.com, Freezetag, GOSUB 60 and COM2US. Through its Platform M™', Movaya provides end-to-end mobile content storefront enablement from storefront creation, catalog management and over-the-air delivery of content and billing.

About Movaya
Movaya ( www.movaya.com ) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile game publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile gaming marketplace. Movaya PlugNPlay is the company's flagship product, which brings together Mobile Game Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile gaming industry.

About R4 Mobile, Inc.
R4 Mobile is the leader in mobile marketing and merchandising solutions. Based in San Diego, California, R4 Mobile provides highly scalable, rapidly deployable mobile marketing and merchandising solutions for carriers, portals, and content publishers to grow consumption of premium mobile content and drive marketing revenues. For consumer brands, R4 Mobile provides turn-key, innovative marketing services that raise brand awareness, consumer relevance, interaction and acquisition. For additional information, email info@r4mobile.com.

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R4 and R4 Mobile are trademarks of R4 Mobile, Inc. All other trademarks are the property of their respective owners.

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Press Contacts:
Movaya: John Calian, 206-527-2920
john.calian @ movaya.com

R4 Mobile: Mark Munoz, 858-459-2135
mark@r4mobile.com

Capcom Interactive launches Off Deck Mobile Game Sales

2007-09-05T16:57:00.000-07:00

Capcom® Interactive, Inc., a leading worldwide developer, publisher and distributor of mobile interactive entertainment in North America, today announced the launch of a new e-commerce service on the company’s website. The new service allows customers to locate and download Capcom branded mobile games directly to their handset using a simple and intuitive web interface.

"For mobile games to expand we need to find easier ways to get interactive content into the hands of consumers," said Matt Gillis, Senior Vice-President, Publishing at Capcom Interactive, Inc. "With the launch of our new e-store, it’s our intention to give Capcom fans a quick and easy means to experience classic Capcom content on their mobile devices."

To power the e-commerce services, Capcom partnered with Movaya, a leading provider of mobile content distribution software solutions. Movaya will manage the online sale and Over-the-Air (OTA) delivery in addition to jointly managing the store with Capcom. In addition Movaya is providing real-time reporting services and customer service support.

"Movaya is laser focused on the Off-Deck distribution of Mobile Games in North America," said Phil Yerkes, CEO of Movaya. "By taking advantage of our mobile content distribution platform, Capcom can expand its mobile game sales opportunities and offer customers a user-friendly experience directly from their own website."

Capcom is currently made available several of its best selling titles on the online store including Mega Man II, ESPN Poker Club, Millionaire ’07 and the newly released Street Fighter II.

Capcom Mobile Store powered by Movaya

Kingston Technology Launches New microSD Collegiate Cards Delivering Mobile Functionality

2007-07-19T09:36:00.000-07:00

Kingston Technologies released some PR today announcing hte launch of their collegiate card program. The company sells its MicroSD cards (the small storage cards that fit into cell phones and music players) through all major college bookstores. In a joint effort with both Movaya and 2Thumbz, the company is offering a free college themed ringtone or wallpaper with each purchase.

The press release is here.

This is a great opportunity for Movaya as it showcases the flexibility of the mobile content management and distribution system it has built. Not only are all mobile game publishers and merchants using the system, but off-line companies are starting to take advantage of it as well.

Movaya's Mobile Phone Blog featured in BusinessWeek

2007-07-03T12:30:00.000-07:00

BusinessWeek, the number one business weekly, has a featured the blog of Movaya founders Phil Yerkes and John Calian in its 'BlogSpotting' area in this weeks UpFront section of the magazine. MobilePhoneBlog.org was created as an effort to keep readers informed about the mobile content and cell phone industries. It has built a sizable following and clearly getting showcased by BusinessWeek is a great bit of recognition.

The article showcases the features of the MobilePhoneBlog.org. Check it out sometime.

Essential Applications uses PlugNPlay, sells its Java games through Movaya

2007-06-28T11:13:00.000-07:00

Essential Applications has signed on with Movaya for mobile game distribution and as a PlugNPlay customer. Check out their use of PlugNPlay and the custom style they used on the Checkout Page, which showcases one of the many unique features of the PlugNPlay service. One game is now available to all PlugNPlay clients, Ali the Penguin. You can purchase the game right from Essential Applications website here. Download a movie of Ali the Penguin being played HERE! (1.2Mb AVI).

About Essential Applications
From the beginning, Essential Applications has been on the cutting edge, working in advanced mobile markets. It began offering services in Japan and has branched out to other countries as opportunities have presented themselves. The company has an extensive portfolio of content that it offers to mobile users, including over 100 games and thousands of wallpapers and ringtones.

Essential Applications is a privately held corporation established November of 2000 and is based in Austin, TX, USA.

Mobile Gaming Rev up 50% in 2007

2007-06-27T16:01:00.000-07:00

According to the latest analysis by Garter, mobile gaming revenues are set to grow 50% in 2007.

From the article:

As consumer awareness grows and publishers release more content, worldwide mobile gaming end-user revenue will grow from $2.9 billion in 2006 to $9.6 billion in 2011, according to Gartner, Inc. Worldwide mobile gaming revenue is on pace to total $4.3 billion in 2007, a 49.9% increase from 2006.

“Given the ubiquity of mobile phones in many markets and the ease of game-play, mobile gaming is expected to reach more of the global population than has been the case for traditional PC and console gaming,” said Tuong Huy Nguyen, senior research analyst at Gartner. “This will catapult mobile gaming revenue beyond that from mobile TV and adult content, but we still expect it to lag behind mobile music, since music is a more familiar form of entertainment.”

Its interesting to note that this analyst is predicting that mobile gaming will outgrow both console (Xbox, Playstation, etx) and PC gaming. Great news for Movaya and the industry as a whole.

The full article is here.

Movaya CEO Phil Yerkes featured on KIRO 7 radio

2007-06-12T12:38:00.000-07:00

CEO SPOTLIGHT: MOVAYA
We're just scratching the surface of what we can do with cell phones, and a Seattle company is focusing on the fun side of things. In this CEO Spotlight, Jason Brooks introduces us to Movaya.

About KIRO
At 50,000 watts, Newsradio 710 KIRO covers most of Western Washington including parts of Oregon and British Columbia. 710 KIRO is a Bonneville-owned radio station and an affiliate of CBS Radio News. With our network satellite facility and internet audio streaming capability, 710 KIRO is heard 'round the world!

Download interview here (mp3)

Movaya founders featured on UW Business School website

2007-06-12T11:43:00.000-07:00

Movaya founders Phil Yerkes and John Calian are currently featured as entrepreneurs who have graduated from the University of Washington's Graduate Business School.

Phil and John attended the UW together, both receiving a MBA in Technology Management (2003). As teammates throughout the entire 18 month program, Phil and John not only hatched the idea for Movaya, but knew that they could work together productively after getting through the program together.

Check out the site here: Movaya UW Alumni Profile

Concrete Software Inks Deal with Movaya

2007-06-08T15:39:00.001-07:00

Movaya is very pleased to announce that we have entered into a partnership agreement with Concrete Software. Soon, Concrete Software games will be sold and distributed through the Movaya PlugNPlay Platform.

Such games as Aces Texas Hold'em - No Limit, Aces Blackjack, 3D Constructo Combat, 2020 Special Ops will be available through PlugNPlay.

About Concrete Software
Concrete Software creates innovative, high quality and easy to use software from personal productivity applications to games. Concrete Software supplies applications that run on virtually all mobile platforms including BlackBerry® handhelds, Pocket PC, Smartphone, Palm, and mobile phones and does so across many major operators, retail stores and anywhere else mobile software is sold.

Leading Korean Mobile Game Maker Com2Us joins Movaya PlugNPlay

2007-06-05T19:00:00.000-07:00

Largest Mobile Game Producer in Korea

Com2Us needed a web solution to sell and give away games to the Korean-Maerican population that is a part of their online community. They chose to work with Movaya becausethe PlugNPlay system provided the tools they needed to get up and online with game sales quickly and with little development time.

About Com2Us
Com2uS Corporation, established in July 1998, became the first and leading mobile entertainment provider in Korea. Since then, Com2uS has developed a reputation for creating innovative and entertaining games and
applications around the world, which are available in over 40 countries in Asia, Europe and North America.

Movaya CEO Phil Yerkes interviewed @ npost.com

2007-05-31T22:36:00.000-07:00

Our very own Phil Yerkes, CEO, was interviewed by online 'zine npost.com (read it here). The interview was conducted by Nathan C. Kaiser on Thursday, May 31, 2007 in Seattle, WA. Phil has been active in the mobile world for over 6 years now and is quickly gaining a reputation as 'a guy to know' in the industry. You can check out his personal blog here.

nPost.com is a site devoted to entrepreneurship and startups. The nPost.com Tech Startup Job Board features opportunities with Internet, Software, Hardware and Biotech startups. By focusing on the tech startup space, we have found that we can bring together startups with people that are specifically interested in and familiar with the dynamic and high growth nature of startups.

FreezeTag launches mobile game section, uses unique BUY page

2007-05-23T14:00:00.000-07:00

FreezeTag, based in southern California, launched a Mobile Game section on their casual game website. They used PlugNPlay to quickly start testing out the market.

As a publisher of casual games, Freeze Tag delivers the best of class casual video games where ever consumers want to play. Appealing to an audience of families, men, women and kids of all ages, Freeze Tag's gaming content will introduce leading consumer brands to the casual gaming consumer.

Freeze Tag was able to use Movaya PlugNPlay to quickly and inexpensively add Mobile Games to their store offerings. And, the company created a unique way to display the Movaya PlugNPlay checkout page using html layers. This is another example of how PlugNPlay can be adapted by any website.

Ozzoom launches Mobile Games using Movaya PlugNPlay

2007-05-14T23:12:00.000-07:00

Ozzoom (www.ozzoomgames.com) has launched a Mobile Game section from its casual gaming store. Ozzoom chose to use the PlugNPlay system from Movaya because it enabled the company to get up and running in one day. Ozzoom used the 'widget' code snippets, which are simple copy and paste html snippets that allow for companies to sell one product at a time.

Ozzoom Games is dedicated to the publishing of quality downloadable games and online games for the casual games market. The company's mission is to offer the best casual and mobile games available from its family-friendly, easy to use site. To achieve that aim Ozzoom Games is working with a select group of games publishers to bring its customers the best and latest new release games for free.

http://www.ozzoomgames.com/mobilegames/mobile-cell-phone-games.htm